#Utm parameter how to
#Utm parameter install

But with a cookie, we can store them and use them at any later stage even if they are not available in the URL anymore. These parameters are available only on the landing page of our session.ДЄnd so, we wouldnвЂ™t be able to fetch them using a URL variable. This cookie is important because the UTM parameters disappear the moment we navigate from our landing page. You might wonder if we really need to store this information in a cookie. This means we now have the information that was passed through UTM parameters available to us. We should see a decoded URL under the Message tab of the Variables menu in the GTM debug console. Our variable is now configured and it will be able to read our cookie. Next, weвЂ™ll give the variable a name and click on the Save button. WeвЂ™ll then enter the name of the cookie that we had created. LetвЂ™s see how! Creating a Cookie Variable in Google Tag ManagerДЇirst, weвЂ™ll create a new user-defined variable of the type 1 st Party Cookie.

#Utm parameter how to

WeвЂ™ll see how to do this later on.ДЇor now, we want to make this value available in Google Tag Manager. It will give us the entire URL from where the user came. This is where our Campaign URL cookie, _gtm_campaign_url, will be stored.

Go to More Tools в†’ Developer Toolsunder the Chrome menu and under the Application tab youвЂ™ll find the Cookies. So letвЂ™s take a look! How to View Cookies You might be interested in viewing this cookie. And if it is configured correctly, it should fire on our page and store the information in a cookie. Our Tag is now ready! We can check the Tag in the preview mode. Since we donвЂ™t know which page the user uses to enter our website, weвЂ™ll fire the Tag on all pages. Lastly, weвЂ™ll attach a trigger to this Tag. We also have a Referrer cookie that stores the referrer when there are no UTM parameters filled out. This data will be written to the Campaign URL cookie. So, adding the Facebook ID at this point wonвЂ™t make any difference. You could put in the Facebook ID as a parameter but Facebook doesnвЂ™t allow you to connect the data just yet. рџљЁ Note: Avoid adding parameters with user information as it might violate privacy laws.

Make sure to separate each parameter with a comma. Then weвЂ™ll enter the UTM parameters that we want to store such as the utm_source, utm_medium, utm_content, utm_campaign, etc. The second option is to Push original location into dataLayer. Next, weвЂ™ll want to configure this Tag to Store campaign data in a browser cookie. WeвЂ™ll use a custom Tag template called the Persist Campaign Data which stores URL parameters in a browser cookie. LetвЂ™s first go into our Google Tag Manager account and create a new Tag. Next, we want to collect the UTM parameters using Google Tag Manager. This wonвЂ™t be a hidden field yet, but weвЂ™ll get to that in a minute. You can do this by going into your WordPress site backend and adding another field to the Contact Form 7.

The website visitor fills out their information in Contact Form 7.Д«ut to store our source information, weвЂ™ll create another hidden form field that will capture our UTM parameters.

#Utm parameter install

But if you havenвЂ™t done this already, check out this handy guide to install Google Tag Manager!) (This demo site already has Google Tag Manager installed. WeвЂ™ll use the popular Contact Form 7 on our demo shop website as an example. So letвЂ™s start by creating a form field! Creating a Form Field to Capture the Contact Information Once the user is ready to submit the form, we can take that information from the cookie and use it to populate a form field.ДЄnd since weвЂ™ll be using a hidden form field, it wonвЂ™t mess with the user experience. With a cookie, we can store the source information. So how could you fill these UTM parameters in a hidden form field? But then thereвЂ™s the issue of user experience and clogging their view with tracking data. The solution to this problem is to attach the source information to the user by carrying it over in a form field. Once the user navigates to a new page, we as marketers will lose this information. The source information is available to us only on the landing page. However, there is a small problem to this. This way, we can learn where users who engage with our site (say, by submitting a form or signing up for a newsletter) came from. But this information can be even more useful if we also have it in our CRM system. The source information for a website visitor is oftentimes available in an analytics tool like Google Analytics. Why Capture UTM Parameters in Hidden Form Fields Using a Cookie?